Case File — Ref. netalico
Agency White-Label Link Building
Netalico
A white-label outreach engine that let an agency scale client link building without hiring in-house.
- Placements
- 120+
- Client Accounts
- 8
- Avg. Site Authority
- DR 40+
Part 01
Project Overview
Netalico's clients spanned ecommerce, local services and B2B SaaS, each needing its own outreach angle. Rather than one campaign, this engagement ran as a standing white-label operation supplying monthly placements across a rotating set of client accounts.
Part 02
The Client Challenge
Netalico's account managers were spending too much time context-switching between client SEO deliverables and manual outreach, and in-house hiring for a dedicated link builder wasn't justified by campaign volume yet.
Part 03
Campaign Objectives
- Deliver a predictable monthly placement volume per client account
- Match outreach style and reporting to each client's brand voice
- Keep Netalico as the sole client-facing point of contact
- Maintain white hat standards across every sub-account without exception
Part 04
Research
Each client account received its own lightweight competitor and prospect research pass, reusing the same Ahrefs/Semrush workflow but scoped to that client's specific niche — ranging from home services to B2B SaaS.
Part 05
The Solution
A shared BuzzStream workspace was set up per client, with white-labeled reporting templates that Netalico could pass through to end clients under their own branding, while all outreach execution and relationship management happened on my end.
Execution
How the Campaign Was Run
Client onboarding & scoping
Each new client account received a scoped niche brief, target keyword list and monthly placement target agreed with Netalico's account team.
Parallel outreach tracks
Outreach ran in parallel across all active client accounts, with separate sequences and prospect lists to avoid any cross-contamination between niches.
White-labeled reporting
Monthly reports were formatted under Netalico's branding, giving their account managers a client-ready deliverable without extra work.
Quarterly strategy reviews
Every quarter, placement data was reviewed against ranking movement per client to recalibrate target keywords and prospect criteria.
Campaign Highlights
8 concurrent client accounts managed under one white-label workspace
120+ placements delivered across the 12-month engagement
Consistent DR 40+ average across all secured placements
Zero missed monthly placement targets across the full retainer
Results
Performance, Before & After
Illustrative directional results from the engagement — a visual summary rather than raw analytics screenshots.
01Avg. Monthly Placements / Client
01-205-6
02Avg. Client Domain Rating
00
03Client Retention (12 mo.)
0n/a0%
04Account Manager Hours on Outreach
~0/wk0
Key Learnings
- White-label reporting templates saved Netalico's account managers meaningful hours every month
- Running each client niche as a fully separate prospect pool avoided any anchor or footprint overlap
- A shared outreach infrastructure scales more efficiently than hiring per-client freelancers
Client Outcome
Netalico added link building as a standing service line for its clients without hiring in-house, using the white-label reporting as a retention lever across its own roster.
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