Waseem Rather
Grayscale view of a city skyline and bridge, representing scale and authority
Freelance Link Builder & Off-Page SEO Specialist

Build High-Authority Backlinks That Actually Improve Rankings 

Freelance link building specialist helping agencies, SaaS companies and businesses earn quality backlinks through ethical outreach and relationship-driven campaigns.

100% white hat outreach — no PBNs, no link schemes, ever.

250+ Links Built

Links Built

95% Average Reply Rate

Average Reply Rate

Why Choose Me

A Different Kind of Link Building Partner

Less volume theater, more durable authority — here's what that actually looks like in practice.

100% White Hat, Always

No PBNs, no link farms, no automated spam. Every placement is manually earned on a real, editorially-run site — links that hold up under any algorithm update or manual review.

0

Risky links, ever

Direct Access, No Account Managers

You work with me directly — the person actually doing the outreach, writing the pitches and building the relationships. No layers, no hand-offs, no diluted context.

1:1

Direct communication

Transparent, Data-Backed Reporting

Every placement is logged with domain rating, anchor text, target URL and live status. You always know exactly what was built and why it was chosen.

100%

Placement visibility

Built for the Long Game

Off-page SEO compounds. Campaigns are built around sustainable, relationship-driven outreach designed to keep paying off long after the engagement ends.

95%

Average reply rate

Services

Off-Page SEO Services Built Around Real Results

From guest posting to full digital PR campaigns, every service is designed to earn authority backlinks the right way — manually, ethically, and built to last.

Guest Posting

I write and place original guest content on genuinely relevant, editorially-run websites so every backlink sits inside content readers actually want. Each placement is vetted for real traffic, topical relevance, and editorial standards — no PBNs, no link farms.

  • Manually vetted, niche-relevant sites
  • Original, well-researched content
  • Natural anchor text distribution

Niche Edits

Also known as curated links, niche edits place your link inside an existing, indexed article that already has authority and rankings — often the fastest way to move the needle on a target keyword without waiting on new content to be indexed.

  • Placed on pages with existing organic traffic
  • Faster indexing and authority flow
  • Ideal for boosting near-page-one rankings

SaaS Link Building

SaaS link building requires a different playbook — product mentions, comparison roundups, integration partners, and founder-led PR. I build campaigns tailored to SaaS sales cycles, targeting the review sites, listicles, and industry blogs your buyers already trust.

  • Comparison & 'best tools' roundup placements
  • Integration and partner backlink opportunities
  • Campaigns aligned to product-led growth

White Hat Outreach

Every email is personalized and every relationship is built by hand. I follow Google's link spam guidelines strictly, focusing on genuine relevance and mutual value so the links I secure hold up long after the campaign ends.

  • Zero PBNs, link farms, or paid link schemes
  • Personalized, low-volume, high-reply outreach
  • Fully compliant with search engine guidelines

Competitor Backlink Research

Using Ahrefs and Semrush, I map your top competitors' backlink profiles to uncover linkable gaps: sites that link to them but not you. This turns outreach into a targeted, data-backed campaign instead of guesswork.

  • Full competitor backlink gap analysis
  • Referring domain quality scoring
  • Prioritized target list by opportunity value

Link Prospecting

Before any email goes out, I build a qualified prospect list filtered by domain rating, organic traffic, topical relevance, and spam signals — so outreach effort goes only toward sites worth earning a link from.

  • DR, traffic, and relevance filtering
  • Spam-score and link-scheme screening
  • Continuously refreshed opportunity pipeline
Free Backlink Audit

Not Sure Where Your Backlink Profile Stands?

Send over your website and I'll put together a free, no-obligation review of your current backlink profile against your top competitors — no strings attached.

Request My Free Audit

Current backlink profile review

Competitor gap analysis

Prioritized opportunity list

Process

A Proven, Repeatable Link Building Process

Every campaign follows the same disciplined process — research, outreach, and reporting — refined across hundreds of successful placements.

  1. Step 1

    Research Competitors

    I analyze your top-ranking competitors' backlink profiles to understand where their authority comes from and where the real opportunities are.

  2. Step 2

    Find Opportunities

    Using Ahrefs, Semrush and manual link prospecting, I build a curated list of relevant, high-authority sites worth targeting.

  3. Step 3

    Manual Outreach

    Every prospect gets a personalized email — no automation, no spam. I build genuine relationships with editors, bloggers and journalists.

  4. Step 4

    Content Collaboration

    I write guest posts, pitch resource additions, or collaborate with site owners to create content worth linking to.

  5. Step 5

    Secure Backlinks

    Links go live on real, editorially-reviewed pages with genuine traffic — placed naturally within relevant content.

  6. Step 6

    Reporting

    You receive a transparent monthly report covering every placement, domain metric, and the ranking impact of the campaign.

Industries

Outreach Experience Across 40+ Industries

Every niche has its own publications, journalists and resource pages — I've built the relationships across a wide range of them.

SaaS & B2B Tech
Ecommerce
Health & Wellness
Finance & Fintech
Local Services
Nonprofits
Legal
Real Estate

250+ Links Built

Links Built

95% Average Reply Rate

Average Reply Rate

40+ Industries Worked With

Industries Worked With

15+ Countries Served

Countries Served

How Results Compound

The Authority Graph Doesn't Reset Between Campaigns

Every case study is one campaign. Together, they show a consistent pattern — aggregated straight from the case study data, not cherry-picked one-offs.

Analytics dashboard displayed on a laptop screen
Aggregate — All Campaignsn=10 case studies

Average Domain Rating, before campaign start vs. current

Across every campaign that tracked Domain Rating, sites gained an average of +17 DR — a 52% lift, driven entirely by manually earned editorial links.

Referring Domains

GoogleRankCheck
55134

Organic Traffic (monthly)

Donorbox
35K80K

'Business plan consultant' Ranking

Growthink
#19#4
Achievements

Milestones Built On Manual Effort

No inflated vanity metrics — just a track record of consistent, ethical placements.

250+ Backlinks Delivered

Manually secured across hundreds of individual outreach relationships.

Consistent DR & Traffic Growth

Every case study campaign shows measurable domain rating and organic traffic gains.

Trusted by SaaS Founders & Agencies

Recurring engagements with product-led SaaS teams and white-label agency partners.

Zero Manual Action Penalties

A strict white hat process across every campaign, with no link-scheme flags to date.

15+ Countries Served

Outreach experience spanning North America, Europe, APAC and beyond.

95% Average Reply Rate

Personalized, low-volume outreach consistently outperforms templated campaigns.

Case Studies

Real Campaigns, Real Backlink Results

A look at how manual outreach and white hat link building translate into measurable ranking and traffic gains.

Get a Custom Link Building Quote in Minutes

Answer a few quick questions about your site, goals and budget, and get a tailored campaign recommendation — no sales call required to get started.

  1. 1Project details
  2. 2Goals & budget
  3. 3Instant summary
Start My Quote
Testimonials

What Clients Say About Working Together

Feedback from agencies, SaaS teams and business owners who've run link building campaigns with a manual, relationship-first approach.

Waseem's outreach felt nothing like the spammy link building we'd tried before. Every placement was on a site we'd genuinely want to be featured on, and our organic traffic has grown every single month since we started.
SC

Sarah Chen

Head of Growth, Northlane Software

We white-label Waseem's link building for our own clients now. The reporting is transparent, the placements are always relevant, and honestly the reply rates on the outreach are better than what our in-house team was getting.
MW

Marcus Webb

Founder, Webb Digital Agency

What stood out was the strategy behind every link — nothing felt random. Within four months our DR jumped double digits and two competitor keywords finally moved to page one.
PN

Priya Nair

Marketing Director, Bloom Health Co.

Manual, relationship-driven outreach is rare to find at this quality. Waseem kept us updated weekly and never once cut corners with PBNs or shortcuts, even when we asked about faster options.
DO

Daniel Ortiz

SEO Lead, Vantage Analytics

Tools & Platforms

Backed by Industry-Standard SEO Tooling

Every campaign is powered by the same research, outreach and reporting tools used by top link building teams.

Ahrefs

Backlink Analysis

Semrush

SEO Research

Hunter.io

Email Prospecting

BuzzStream

Outreach CRM

Pitchbox

Outreach Automation

Google Sheets

Reporting

Search Console

Performance Tracking

Screaming Frog

Technical Audits

FAQ

Frequently Asked Questions

Answers to the questions I get asked most about link building, outreach and off-page SEO campaigns.

City skyline lit at night

Ready to Build a Backlink Profile That Actually Ranks?

Let's talk about your goals, current backlink profile, and how a manual outreach campaign can move your rankings.