Case File — Ref. checkbox
SaaS Comparison & Review Link Building
Checkbox
Winning placement inside the exact comparison pages where survey-tool buying decisions get made.
- Comparison Placements
- 26
- Domain Rating
- 35 → 51
- Organic Signups
- +76%
Part 01
Project Overview
Survey software is a category where buyers overwhelmingly research through comparison articles before signing up. Checkbox's growth was capped by its near-absence from that specific content type.
Part 02
The Client Challenge
Checkbox had a capable product but was missing from nearly every 'best survey software' and 'SurveyMonkey alternatives' roundup that controlled the category's buyer journey.
Part 03
Campaign Objectives
- Get included in the top-ranking survey-tool comparison and alternative-to roundups
- Earn backlinks with buyer-intent anchor text pointing to pricing and feature pages
- Build relationships with review sites (G2-style and independent blogs) covering SaaS tools
- Improve visibility for 'survey tool' and '[competitor] alternative' search terms
Part 04
Research
We inventoried every live comparison and 'alternative to' article ranking for Checkbox's core competitors, distinguishing between independently-run blogs and affiliate-driven sites to prioritize genuine editorial placements.
Part 05
The Solution
Outreach combined direct submission pitches for open comparison roundups with review-site relationship building, plus a handful of guest posts on SaaS and productivity blogs to strengthen supporting authority.
Execution
How the Campaign Was Run
Comparison content inventory
Catalogued every ranking comparison and alternative-to article for Checkbox's direct competitors, prioritized by traffic and editorial independence.
Buyer-intent placement pitching
Pitches specifically requested inclusion with links to pricing and feature pages, not just the homepage, to capture buyer-intent traffic.
Review-site relationship building
Built direct relationships with independent SaaS review site editors to support ongoing, updated inclusion over time.
Supporting authority content
Guest posts on productivity and SaaS blogs added supporting domain authority behind the comparison-page push.
Campaign Highlights
26 comparison and 'alternative to' roundup placements
11 relationships built directly with independent SaaS review editors
Majority of new links carrying buyer-intent anchor text to pricing pages
Appeared in 5 new page-one comparison articles by campaign end
Results
Performance, Before & After
Illustrative directional results from the engagement — a visual summary rather than raw analytics screenshots.
01Domain Rating
00
02Referring Domains
00
03Organic Trial Signups (monthly)
00
04'[Competitor] alternative' Ranking
#0#0
Key Learnings
- Buyer-intent anchor text to pricing pages converted meaningfully better than homepage links
- Direct relationships with review-site editors kept placements updated as the product evolved
- Editorial independence was a stronger predictor of link value than raw domain rating alone
Client Outcome
Checkbox became a recurring name in the category's core comparison content, with organic trial signups growing as a direct result of buyer-intent placements.
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