Case File — Ref. growthink
Consulting Link Building & Digital PR
Growthink
Turning founder expertise into earned media placements on business and finance publications.
- Citations
- 27
- Domain Rating
- 36 → 52
- Organic Traffic
- +110%
Part 01
Project Overview
Growthink's consultants had genuine, quotable expertise in business planning and fundraising, but almost no presence in the business press. The campaign was built to convert that expertise into citations and links.
Part 02
The Client Challenge
Growthink's team was expert-rich but PR-inexperienced — pitches sent in-house rarely landed, and the brand had no established relationships with business journalists or editors.
Part 03
Campaign Objectives
- Secure recurring citations in business and entrepreneurship publications
- Build a repeatable process the internal team could eventually run themselves
- Support a broader content relaunch with a stronger backlink foundation
- Improve rankings for competitive 'business plan consultant' terms
Part 04
Research
Journalist and editor research focused on business, startup and entrepreneurship beats, tracking recent coverage patterns to identify writers actively covering fundraising, business planning and small business growth topics.
Part 05
The Solution
HARO and direct journalist outreach formed the core of the campaign, backed by a handful of original-research guest pieces built from Growthink's own client data, anonymized and aggregated into publishable insights.
Execution
How the Campaign Was Run
Expertise-to-pitch translation
Consultant expertise was distilled into pitch-ready angles and quick-turn quote banks covering common fundraising and planning questions.
Daily query monitoring
HARO and equivalent platforms were monitored daily for relevant queries, with same-day response as the standard.
Original-data guest pieces
Aggregated, anonymized client data was turned into original-research articles pitched to business and startup publications.
Internal process handoff
Documented the outreach and pitching workflow so Growthink's internal team could sustain a portion of the cadence after the engagement.
Campaign Highlights
27 journalist citations secured across business and startup media
3 original-research guest pieces placed on top-tier business publications
Documented outreach playbook handed off to the internal team
Consistent monthly citation cadence established by month 4
Results
Performance, Before & After
Illustrative directional results from the engagement — a visual summary rather than raw analytics screenshots.
01Domain Rating
00
02Referring Domains
00
03Organic Traffic (monthly)
0K0K
04'Business plan consultant' Ranking
#0#0
Key Learnings
- Original-research content converted into more citations per pitch than opinion-based guest posts
- Same-day HARO response time was the single biggest lever on reply and inclusion rate
- A documented playbook made the PR function sustainable beyond the engagement
Client Outcome
Growthink built a recognizable media presence ahead of its content relaunch and now runs a portion of its journalist outreach in-house using the playbook developed during the campaign.
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