Case File — Ref. customshow
SaaS Product Link Building
CustomShow
Winning shelf space inside the 'best presentation software' roundups buyers actually compare.
- Roundup Placements
- 23
- Domain Rating
- 33 → 49
- Organic Traffic
- +87%
Part 01
Project Overview
Presentation software is a crowded, roundup-driven category. CustomShow's differentiated feature set wasn't the problem — visibility inside the comparison content buyers rely on was.
Part 02
The Client Challenge
CustomShow was largely absent from 'best presentation software' and 'PowerPoint alternatives' roundups that consistently ranked above its own product pages for buyer-intent searches.
Part 03
Campaign Objectives
- Get listed inside existing, page-one comparison and roundup content
- Earn links directly to feature and pricing pages, not just the homepage
- Improve visibility for 'presentation software' category keywords
- Build relationships with design and marketing-tool review sites
Part 04
Research
We built a full inventory of every live 'best presentation software' and 'PowerPoint alternative' roundup ranking in the top 20 results, noting which ones accepted submissions or updates versus which were closed editorial lists.
Part 05
The Solution
Outreach combined direct submission pitches to open, actively-updated roundups with niche-edit-style requests on closed lists, alongside guest contributions to design and marketing-tool blogs to build supporting authority.
Execution
How the Campaign Was Run
Roundup inventory & triage
Every relevant roundup was catalogued and triaged by update frequency, submission openness, and current DR/traffic.
Tailored inclusion pitches
Each pitch highlighted the specific feature or use case that made CustomShow a natural fit for that particular list's audience.
Feature-page link targeting
Where possible, links were negotiated to point directly at relevant feature pages rather than the generic homepage.
Ongoing roundup monitoring
Placements were re-checked quarterly since comparison roundups are edited and reshuffled more often than standard articles.
Campaign Highlights
23 comparison-roundup placements across design and marketing-tool sites
14 guest posts on presentation design and marketing blogs
Majority of new links pointed directly at feature and pricing pages
Appeared in 4 new page-one roundups by campaign end
Results
Performance, Before & After
Illustrative directional results from the engagement — a visual summary rather than raw analytics screenshots.
01Domain Rating
00
02Referring Domains
00
03Organic Traffic (monthly)
0K0.0K
04'Presentation software' Ranking
#0#0
Key Learnings
- Feature-page link targeting drove more qualified trial signups than homepage links alone
- Open-submission roundups converted faster, but closed-list niche edits produced higher-authority links
- Comparison content needs re-verification more frequently than typical blog placements
Client Outcome
CustomShow moved from largely absent to a recurring name inside the category's top comparison content, with feature-page traffic becoming a measurable contributor to trial signups.
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